DIS-MOI ELLIOT

21/03/2017

How can we fight against prejudices to facilitate autistic people’s integration, especially at school?

DIS-MOI ELLIOT DIS-MOI ELLIOT

‘Dis-Moi Elliot’ is an immersive and interactive experience specially designed to break down prejudices about people with Autism Spectrum Disorders (ASD).

How can we fight against prejudices to facilitate autistic people’s integration, especially at school?

The French Ministry of Health wanted to improve diagnosis of ASD, family support, research and public awareness. So, during the World Day of Autism (2nd of April), we launched an information campaign titled: "Dis-moi Elliot" in order to increase French public awareness of ASD issues.

To change the nation’s perception, we set up a creative and innovative experience to engage with the public. We chose to make people actively experience autism disorders through an interactive digital experience, instead of being passively exposed to them. Thus, we encouraged people to interact in first person with the surroundings from Elliot’s point of view. The site  http://dismoielliot.fr/ was widely shared by both mainstream bloggers / webmagazines and associations and parents of children with ASD.

Then, the whole Elliot’s story has been revealed in a short emotional movie recounting how he managed to get involved in a theater class thanks to the help of his professor and classmates and despite of prejudice. This movie has been broadcasted in cinema theaters and on the web.

This campaign aimed to combat popular misconceptions and encourage the public to overcome prejudice by providing key aspects for a better understanding ASD, a disorder 1 in 100 people are affected by.

Results:

1.4 million views + 56 600 Interactions on social networks; 5:24 average spent on the digital experience; 1 in 4 visitors share the experience.

But above all, our movie and website have been turned into a pedagogic kit sent to all schools in France in order to transform them into a social network and help children, parents and, most importantly, education professionnals fighting against prejudices.

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