Carat Spain appoints Erik Haggblom as new CEO


Dentsu Aegis Network announces the appointment of Erik Häggblom as CEO of Carat Spain, a position he will combine with his current position at Isobar. This development is a natural process for the agency Carat, always pioneering, towards convergence with the clear objective to expand its operation and provide better solutions to the business needs of the brands, like this claim say "Redefining Media”

Dentsu Aegis Network announced this as part of the multinational strategy to accelerate the convergence process towards digitization, enhancing the talent of its teams and expanding the supply of communications services to their clients.

Erik Häggbolm, following the appointment, said: "I'm passionate about the world of communication and I assume this new professional challenge with all the enthusiasm. Not only will add the capabilities of digital planning, but will also incorporate strategic to help us manage the global ecosystem and a holistic product that generates a spread of business for our clients."

This process is performed in a sequential and orderly being executed in full on January 1, 2015.

On the other hand, the multinational has expressed very excited about the great projection of Posterscope, which continues to grow rapidly and is now facing important new challenges will undoubtedly be a potential growth in 2015, so Carlos Viladevall , who led the team till to today Carat, will assume full-time duties as the CEO of Posterscope.

André Andrade, CEO Aegis Dentsu & SSA Iberia, said: "Our business is constantly evolving into an increasingly digital and connected world, so we understand need to adjust our organization so that we remain able to have the best answers to the needs business of our customers, and we continue to meet our commitments to innovation and talent "

Among the changes restructuring, the company announced the appointment of Patricia Fernandez as the new director of Carat to Madrid, and Carlos Gomez as new Chief Digital Officer for Carat. 


More information: 

Minerva Piquero
Directora de Comunicación & PR
Dentsu Aegis Network

About Dentsu Aegis Network

Part of Dentsu Inc., Dentsu Aegis Network is made up of eight global network brands - Carat, Dentsu, Dentsu media, iProspect, Isobar, mcgarrybowen, Posterscope and Vizeum and supported by its specialist/multi-market brands including Amnet, Amplifi, Data2Decisions, Mitchell Communications (PR), psLIVE and 360i. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 110 countries worldwide with over 23,000 dedicated specialists.

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