Carat Greece wins Media Grand Prix at Ermis Awards
Carat Greece took home the Media Grand Prix for its work with Mondelez at last week's Ermis Awards – the country's largest advertising awards.
The campaign for Lacta chocolate invited people to send messages to their loved ones on the OOH panel of their choice. Working with a third party, we designed a text mechanic that allowed consumers to see all the available bus stop panels in Athens, before choosing which one they wanted their message to appear on.
During the campaign, LACTA's Facebook page was flooded with more than 2,500 love messages that the users uploaded, and over 230 people took pictures of themselves standing in front of their messages and shared these photos on their own social media accounts.
Carat also took home further awards for its work with Mondelez, with the Halls 'World Party' campaign taking home two silver awards, for media and branded content & entertainment, and the Jacob's Golden Barista work winning a silver and a bronze in those two categories as well.
In total, the Greece team won eight awards and the Media Grand Prix, something that definitely contributed to Mondelez winning the Client of the Year 2014 award.
Matt Davies, Global Managing Partner on the Mondelez account, said "The Greece team have been delivering some stunning campaigns for Mondelez throughout 2014, and we're delighted that their hard work has been recognised! It's a great way to end the year, and we're looking forward to producing even better results next year."