The world’s first media agency. Built to challenge the average.
Carat helped establish the practice of media planning and buying. That pioneering spirit still defines us, but our purpose is not to celebrate the tools of media. It is to use the craft of media to engineer lasting brands and create measurable value for clients.
As media becomes more automated, fragmented and shaped by algorithms, brands risk becoming easier to deliver but harder to distinguish. Carat helps brands define and amplify what makes them valuable. We combine human judgement with data, technology, culture and disciplined execution, connecting global capability with local relevance to turn intentional difference into growth.
Difference Engineered. Built on the craft of media.
53
Years in business100+
Offices around the globe150+
Awards won in the last 12 monthsAwards and recognition
Award
YearRECMA Quali-scores: Dominant - Carat Spain
20232023 Mosaic Award, Marketing Innovation Solutions - Carat USA x P&G
2023Effie Award Colombia 2023, Marketing Innovation Solutions: Gold - Carat Colombia x Mastercard
2023MOST Awards, Media Agency of the Year - Carat Johannesburg
2023Campaign Asia Agency of the Year Greater China, Taiwan Media Agency of the Year: Gold - Carat Taiwan
2023Chamber Awards, Diversity, Equity and Inclusion + Company of the year - Carat Brazil
2023Meet Our Leadership
Chrissie is a transformative leader bringing a proven track record of leading global media networks and agencies, client leadership, driving growth, and shaping award-winning media excellence.
Before joining dentsu, Chrissie held the role of US CEO, OMD USA, delivering consistent YOY growth and securing marquee wins. Prior to that she was Global Chief Strategy Officer at OMD Worldwide. Previous roles include Managing Partner at OMD Worldwide, across major clients and regional and global portfolios and various roles at Mediacom, and Carat London.
Chrissie will play a critical role in advancing Carat’s global positioning and accelerating our integrated media strategy in North America - ensuring focus on Media++ and positioning the network as a true growth partner.
Under her leadership OMD achieved Ad Age’s US Media Agency of the Year (2025) and Cannes Lions Media Network of the Year (2022, 2024, 2025). She is also an active industry contributor, serving as a board member for Advertising Research Foundation and American Advertising Federation and Jury President for major advertising festivals including Cannes Lions and Dubai Lynx.