Filmed live at Spotify Beach, Brittany Clauss, Director, Brand Marketing Strategy, United Airlines and Ann Piper, Head of NA sales, Spotify, join Mike Law, CEO of Carat North America for a discussion on the power of harnessing brand, culture, and modern media planning to deliver unified customer experiences.
🎬 Watch Now: The Power of Brand in Modern Media Planning
Featuring:
- Mike Law, CEO, Carat North America
- Brittany Clauss, Director, Brand Marketing Strategy, United Airlines
- Ann Piper, Head of NA sales, Spotify
Key Themes Covered:
- The recently announced partnership between United + Spotify, bringing Spotify content to seatback screens
- Unlocking the power of storytelling in comms planning to bring amazing work to life
- Modern media planning and the value of uniting disciplines to deliver unified customer experiences
- Striking the right balance between brand and performance as marketers - and the impact of integrating both for long term success
- Harnessing cultural relevance to build brand equity
- Leaning into AI-Enabled media
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