At Carat, we believe in the power of people — their vision, their expertise, and their ability to drive real change. With the retail media landscape evolving at pace, we're incredibly proud to announce the recognition of team excellence within our business for our work in the retail media space.
We've secured a shortlist nomination for Team of the Year at the Retail MediaX Awards, with our dentsu colleague Matthew Higgins also being recognised with a nomination for Retail Media Person of the Year. Celebrating the best in European retail media, the Retail MediaX awards recognise standout networks, campaigns, teams, technologies and individuals. Being acknowledged in one of the fastest-growing areas of advertising is a huge success, and one we are incredibly proud of.
Retail Media Team of the Year: Kellanova x Carat
In collaboration with our client Kellanova, our team has been recognised for transforming retail media from a tactical channel into a strategic business driver through innovative collaboration and measurable results.
Since its inception in 2023, they've successfully expanded their team capabilities, grown their strategic influence within the organisation and contributed to securing Kellanova’s business across European territories. The specially structured team broke down traditional silos between retail media and broader marketing strategies, delivering excellence through strategic execution, collaborative partnerships, and meaningful business impact.
Looking Ahead: Pioneering the Future of Retail Media
This nomination highlights Carat's commitment to excellence in the rapidly evolving retail media landscape. Our Kellanova team's achievement demonstrates how our expertise, collaborative approach, and innovative thinking continue to drive exceptional results for our clients.
As retail media continues to grow in importance across the advertising ecosystem, we remain dedicated to pushing boundaries, fostering talent, and delivering strategic value that transforms how brands connect with consumers at the point of purchase. This nomination is not just a recognition of our past achievements but serves as inspiration for our continued leadership in this dynamic space.
Congratulations to our Kellanova team and everyone at Carat who contributed to this success. We look forward to the Retail MediaX Awards ceremony and representing Carat's vision for the future of retail media excellence.
