A Californian vacation
California Tourism’s brand distinction lies within its unique attitude and lifestyle, offering the best of what life has to offer.LINK TO RELATED CONTENT → CA
However, Canadians have low awareness of what a vacation could be in California and do not have the destination top of mind when vacation planning. We were challenged to come up with a creative media solution in a cost efficient yet fun and engaging manner that showcased the experience pillars which make a California vacation one of a kind.
The results of the program were outstanding; the program in Canada has set a precedent for all other countries around the world in which California advertises.
Photo credit: E! Network