JEFF DACK IS APPOINTED PRESIDENT OF CARAT CANADA
Annette Warring, CEO of Dentsu Aegis Network Canada, announces today the appointment of Jeff Dack as President of Carat Canada.
In his new role of President, Dack will be responsible for driving forward strategy and continue growing Carat Canada’s integrated product offering and innovation. He will work closely with the senior leadership team, including Ody Giroux, President of Carat Montreal and Gina Banks, SVP, Business Leader, to materialize Carat’s vision of redefining the value of media through a diversified business solutions offer across the country.
“In a digitally convergent world, Carat’s vision to redefine media is more relevant than ever. I am thrilled to join a group with a rigorous culture of performance and collaboration, strong values and a gold-standard approach to reinventing clients’ businesses through media and communications,” mentioned Dack, who has spearheaded award-winning work and forged a successful career in marketing and communications, both in the consumer brand and agency sectors.
Jeff Dack joins Carat with extensive experience in creative strategy, integrated marketing and business development with more than 15 years of experience advising iconic companies such as Nike, Coca-Cola, McDonald’s, Heineken, BMO Bank of Montreal, Canadian Tire and Air Miles. Most recently, he was at the helm of Lowe Roche as Co-President, Chief Strategy Officer. Previously, he held various leadership positions at Jamieson Laboratories, as well as Cossette and Taxi.
“Jeff brings with him a wealth of experience and accomplishments that match our ambition for Carat to ensure continued momentum and a leadership position in the digital economy,” said Annette Warring. “I am very excited to have him guide Carat for the next phase of our growth. Jeff has the expertise, leadership and agility to continue to deliver on our vision and our commitment to redefine media on behalf of our clients.”
Carat Canada press coverage:
Grenier aux Nouvelles, Jeff Dack devient président de Carat Canada (available in French only)
Infopresse, Jeff Dack nommé président de Carat Canada (available in French only)