Our Leadership

Find out more about our Canadian leadership team.

JEFF DACK

JEFF DACK

CEO | Carat

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Jeff Dack is responsible for national leadership of Carat Canada. He is an accomplished marketing communications executive with a strong reputation for strategic planning and award-winning creative execution for consumer brands across many sectors.

He has extensive experience in creative strategy, integrated marketing and business development with more than 15 years of experience advising iconic companies such as Nike, Coca-Cola, McDonald’s, Heineken, BMO Bank of Montreal, Canadian Tire and Air Miles.

He brings a consistent record of building brand awareness, delivering profitable growth, and driving market share. Most recently, he was at the helm of Lowe Roche as Co-President, Chief Strategy Officer. Previously, he held leadership positions at Jamieson Laboratories, as well as Cossette and Taxi.

GINA BANKS

GINA BANKS

EVP, National Client Leader | Carat

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Gina joined Carat in March 2012, as SVP Business Leader. She is accountable for delivering business results for her clients.  She is an experienced leader, with expertise in strategic planning, purchasing, and organizational development.  She has worked at a number of Canada’s top agencies building many top brands. She has also worked client side, in both Canadian and global assignments.  She strongly supports the advertising industry in Canada having served on the boards of BBM, PMB, BES, and ACA.

MICHÈLE SAVARD

MICHÈLE SAVARD

SVP, Managing Director | Carat

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Michèle has perfected her strategic and creative approach to media planning over the 25+ years of her professional career. With her profound understanding of her clients’ requirements, Michèle consistently develops and delivers outstanding 360o media communication plans. Along with her agency experience, Michèle also boasts a strong media background through her previous stints as Sales Director and Director of the Bureau de Commercialisation de la Radio du Québec (BCRQ).

Since joining Carat in 2008, she now manages the agency’s strategic planning group for international and national accounts, both within Canada and in Quebec.

Michèle has served as President of the CDMQ (Conseil des directeurs médias du Québec) since 2012. That same year, she also chaired the jury of the Prix Média and was a member of the Selection Committee for the Media Innovation Awards (MIA).

SARAH ARMSTRONG

SARAH ARMSTRONG

SVP, Business Lead | Carat

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Sarah leads a multi-agency team working collaboratively across brands and markets for two of Canada’s largest accounts; Coca-Cola Ltd. and P&G at Carat.

Since joining DAN in 2005, Sarah has built a solid reputation for providing strategic and integrated media solutions and driving innovation and collaborative experimentation with her clients.  Sarah’s cross-media and cross-functional credentials have led brands to discover and activate their competitive advantage in industries such as CPG, retail, entertainment and financial.  Her experience in strategic planning through to activation and financial and operational discipline continue to drive business results for her clients.

WILLIAM HART

WILLIAM HART

SVP, Group Account Director | Carat

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William Leads the strategy and planning teams for GM Canada at Carat. Working across all business units to promote innovative and strategic approaches to integrated media communications, William has a wide range of experience from copywriting to brand strategy, from managing and briefing creative and media planning teams to running large and complex teams for, and at global brands in both Europe and North America. William started out in advertising for a through-the-line marketing agency in the UK. He has also worked in a direct marketing shop, led business development and strategy for a creative agency in Ireland and worked on the client side, before returning to media with Carat in August 2015.

ANDREW DODDS

ANDREW DODDS

VP, Data and Analytics | Carat

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Andrew Dodds brings a passion for the application of data and analytics.  Andrew joined in 2014 and since that time, has expanded his responsibilities as the acting Data Stack Principle for the recently developed Operating Model 2.0 Data Stack.  Bringing 20 years of leadership experience in Marketing Analytics, Consumer and Shopper Insight and Marketing Strategy from his time with Kraft Foods, Conagra Foods, Campbell Soup and The Nielsen Company, Andrew is a skillful collaborator with both his internal and external clients. A natural problem solver, Andrew’s many career successes have come from enhancing his client’s fact-based decision making by applying data and analytic techniques to develop an understanding of how their business performs and how it can be improved.  Andrew holds an MBA in Marketing and a BA in Economics.