Find out more about our Canadian leadership team.
Jeff Dack is responsible for national leadership of Carat Canada. He is an accomplished marketing communications executive with a strong reputation for strategic planning and award-winning creative execution for consumer brands across many sectors.
He has extensive experience in creative strategy, integrated marketing and business development with more than 15 years of experience advising iconic companies such as Nike, Coca-Cola, McDonald’s, Heineken, BMO Bank of Montreal, Canadian Tire and Air Miles.
He brings a consistent record of building brand awareness, delivering profitable growth, and driving market share. Most recently, he was at the helm of Lowe Roche as Co-President, Chief Strategy Officer. Previously, he held leadership positions at Jamieson Laboratories, as well as Cossette and Taxi.
Gina joined Carat in March 2012, as SVP Business Leader. She is accountable for delivering business results for her clients. She is an experienced leader, with expertise in strategic planning, purchasing, and organizational development. She has worked at a number of Canada’s top agencies building many top brands. She has also worked client side, in both Canadian and global assignments. She strongly supports the advertising industry in Canada having served on the boards of BBM, PMB, BES, and ACA.
Karen started her career at MBS in 1998 after graduating with a Mass Communication degree from Carleton University.
Over the past 17 years, she has honed her media skills across a variety of categories including Automotive, Consumer Electronics and Financial. She is known not only for her strategic planning skills but her energetic and collaborative nature when working with clients, agency partners and vendors. She is dedicated and passionate about the media industry and is always keeping on top of emerging trends to ensure her clients communications plans are continually evolving.
Joining Carat in 2012, she currently manages a team of strategic planners on business’s such as SUBWAY®, MasterCard, Adidas, Reebok and Sony PlayStation.
With over 12 years’ experience in the media industry, Rob has developed expertise in media strategy, planning, buying, client service, team management and leadership. Since arriving to Carat in 2011, Rob has helped lead the Walt Disney Studios and Home Entertainment business (amongst other Disney accounts such as Interactive, Consumer Products and Retail) to immense success year over year in a very competitive industry.
Prior to his time at Carat, Rob groomed his knowledge of the entertainment industry working on clients that include Universal Studios and BMG music, while rounding out his media expertise on other large brands such as Tim Horton’s and Starbucks to name a few.
William Leads the strategy and planning teams for GM Canada at Carat. Working across all business units to promote innovative and strategic approaches to integrated media communications, William has a wide range of experience from copywriting to brand strategy, from managing and briefing creative and media planning teams to running large and complex teams for, and at global brands in both Europe and North America. William started out in advertising for a through-the-line marketing agency in the UK. He has also worked in a direct marketing shop, led business development and strategy for a creative agency in Ireland and worked on the client side, before returning to media with Carat in August 2015.
Michèle has perfected her strategic and creative approach to media planning over the 25+ years of her professional career. With her profound understanding of her clients’ requirements, Michèle consistently develops and delivers outstanding 360o media communication plans. Along with her agency experience, Michèle also boasts a strong media background through her previous stints as Sales Director and Director of the Bureau de Commercialisation de la Radio du Québec (BCRQ).
Since joining Carat in 2008, she now manages the agency’s strategic planning group for international and national accounts, both within Canada and in Quebec.
Michèle has served as President of the CDMQ (Conseil des directeurs médias du Québec) since 2012. That same year, she also chaired the jury of the Prix Média and was a member of the Selection Committee for the Media Innovation Awards (MIA).
With his extensive experience in 360-degree marketing, Dominique’s passions include new technology and media innovation. After receiving his degree in Administration and Marketing from UQAM, Dominique’s career path led him to work with agencies in Canada and Australia over the past 13 years. His achievements have been honoured in prestigious national and international competitions including the Prix Média, the Media Innovation Awards and the Internationalist Awards. Formerly responsible for major accounts such as Labatt, L’Oréal Paris, Ford of Canada, Telstra Communications and Molson-Coors, Dominique now serves as Vice-President and Group Director at Carat Montreal, where he is tasked with planning and strategy for A-list clients including Loto-Québec, GM Canada, Danone and Disney.
With over 15 years’ industry experience, David is passionate about consumer behaviour. His extensive expertise affords him a thorough understanding of societal evolution and consumption trends. This market intelligence is then leveraged to help marketing executives make informed decisions, thus generating added business value for their companies.
Every media campaign managed by Carat begins with the consumer. One of David’s primary working tools is our Consumer Connection System (CCS), an exclusive market study that outlines the use of paid, owned and earned media as well as their role and influence on consumer behaviour.
Claudia Gervais is a creative communications expert adept at leveraging strong command of languages for organizations seeking to succeed in multilingual markets.
With translator and interpreter level command of Spanish, English, French and Portuguese, Claudia’s three main areas of expertise include PR strategy, writing and translation.
With more than 10 years’ experience in PR and communications, Claudia has developed communications programs for fast-growing businesses both on the client and agency sides in the following sectors: professional sports, entertainment, music, food and philanthropy.