Carat | Gen X in view


Born 1961-1981

Aged 40-59

Gen X, a forgotten generation that packs a punch.

Known as...

  • The Latchkey Kids.
  • The MTV Generation.
  • The Slacker Generation.
  • The Forgotten Generation.  

Whatever you call them, they’re influential, often overlooked and undervalued by marketers.  Gen X have lived through technology revolutions, social revolutions, lead big business, and have strong spending power.

Carat Australia’s latest report, Gen X in View, takes a deep dive into this generation, to better understand them on a human level and how marketers can reach them with impact. 

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