New Head of Digital & Performance For WW@Dentsu Announced

Barbara Messitt, managing director Woolworths@Dentsu, has announced today the appointment of Matt Benning as head of digital & performance.

Prior to joining, Benning spent close to 15 years at WPP with notable roles over this period as media lead on Vodafone for Wavemaker and later AKQA Media as Sydney head of digital.

He previously worked with MEC in the UK as global digital director on Vodafone and Visa Europe.  Here he led the digital strategy for Visa across Europe, activating their Olympics and Football World Cup sponsorships.

Benning is a committee member of the MFA Interactive Taskforce and is currently shortlisted for Long Term Results in the MFA Awards.

“I am so pleased that Matt is joining our team.  With his wealth of experience and passion for all things digital I am certain he will further drive our digital transformation journey with the brands.  The team here are all very excited to start working with him,” Messitt said.

Gayle While, chief digital officer, dentsu Media added, “we’re delighted to be welcoming Matt into the Woolworths team. He’s a passionate and highly respected digital leader whose expertise will be invaluable in supporting our clients to respond to today’s fast changing market with effective strategies and innovative solutions.”

Benning will be based in Sydney and his new role will include working with some of Australia’s leading brands in retail to maximise how digital capability, data, and technology, is helping businesses solve for now, and providing a new understanding of how we can perform better in the future.

“I am thrilled to be joining the talented Woolworths team and to work alongside some of Australia’s most trusted brands. I am excited to continue the development of our digital capabilities as we navigate the evolving digital landscape,” he said.

Benning will join the agency on 29 November.

Originally published on B&T here.

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