Dentsu’s Carat has released a Father’s Day campaign for experience-led product RedBalloon.
According to Carat, up to 26% more is spent on Father’s Day gifts than Mother’s Day gifts, while 5% more gifts are purchased for Mother’s Day .
In one of the 15-second spots, it shows some of the experiences available for purchase on RedBalloon.
The agency used Dentsu’s proprietary planner tool CCS to create bespoke Red Balloon audience segments for the digital campaign, which has been released during a period of lockdowns across Australia.
The contextual program targeted relevant audiences across BVOD.
Big Red Group’s head of marketing, Matt Gudge, said: “We wanted to celebrate the bond between father and child and the power of giving or sharing an amazing experience together. Our audiences are looking for inspiration and this is something Dad will never see coming, but he’ll never forget either.”
The campaign will be on BVOD, YouTube, out-of-home and social media, including Pinterest, Facebook and Instagram.
Credits:
Carat Team
Scott McCaffrey – Client Partner
Amanda Florence – Client Manager
Brett Eastwood – Digital Director
Callum Coleman – Digital Manager
Anna Ranford – Client Executive
Ashley James – Programmatic Manager
Brodie Hampson – Programmatic Associated
Originally published on Mumbrella here.