Rachel Anderson-Cormack

Chief Commercial Officer, dentsu
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Rachel is a communication specialist with over twenty years’ experience in the Marketing industry working in both Agencies and Media businesses. She has run media agency teams, research and insight divisions, and set up an analytics division for a subscription-video-ondemand start-up in Asia. Rachel's passion is to uncover the consumer behaviour that really matters by distilling data and then translating it into concise strategies that achieve business outcomes. She has worked with major brands such as Unilever, Coca-Cola, Woolworths NZ, The Warehouse Group, Telecom, TVNZ and iFlix. Across New Zealand, Australia and Malaysia.

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