Craig has been in the Australian advertising industry for over 20 years and in that time has worked across a wide range of blue chip and high profile media accounts.

His key function is to establish and maintain senior executive relationships with clients, partner agencies and media partners, and most importantly developing the skills of the wider investment and partnership team.

Craig's role includes the management of the  virtual investment team, negotiating significant and complex media deals, maximising media efficiencies and discounts, setting key investment benchmarks and consistently exploring and executing partnership opportunities across all Carat clients nationally.