Carat creates innovative media campaigns that work across platforms and deliver real business value.
We leverage the unique Operating Model of our holding company, Dentsu Aegis Network, in each and every market. Our single P&L structure allows us to draw on the capabilities of our sister companies, including dedicated Out Of Home, Digital Performance, Marketing Effectiveness and Creative agencies, to access world-class specialisms and create bespoke teams to meet specific client needs.
We are scalable, specialist and integrated.
Communications Strategy & Planning
Our unique Convergence Planning approach delivers comprehensive ecosystem plans that integrate relevant channels, effective content and valuable experience across Bought, Owned and Earned Media. With strategy at the heart of our real-world approach, we have designed a process that allows our clients to navigate complex media ecosystems seamlessly.
We create bespoke consumer behaviour insights based on our market-leading proprietary survey CCS and other proprietary research tools. We provide sophisticated market analysis and strategic recommendations, including clusters, industry and geographical segmentations that move us from observation to insight.
Our mission is to reinvent the supply side. We create innovative, consistent and scalable buying and investment capabilities that leverage media owner partnerships on a global scale, delivering a demonstrable uplift in media performance and a positive impact on business outcome for clients.
Global Media Partnerships
We utilise our global media partners to drive scale, value and innovation for our clients. We can ensure maximum benefits for both parties through bespoke communication solutions that deliver at scale.
Branded Content & Product Placement
We design, plan and execute bespoke on and offline branded content platforms and productions as part of our integrated communication approach. We plan and negotiate long-term partnerships and placement based on brand values and strategy.
Content is the ecosystem's fuel. We develop content strategies that help accelerate business and brand value for our clients, often in close conjunction with internal and external agencies and partner stakeholders.
In an increasingly converged world, we optimise campaigns based on how consumers use mobile devices. By identifying gaps in existing strategies we create content to drive relevant traffic and optimise existing platforms from a conversion and SEO perspective and tweak paid campaigns to ensure they drive maximum value.
Search Engine Marketing
We work with iProspect to deliver cross-channel expertise, advanced analytics and home-grown technologies that ensure you receive advice and execution tailored to your specific needs. We provide bespoke solutions that guarantee improved performance across the largest, most complex search programmes and increase ROI while freeing up resources for strategy and planning.
We design, create and manage fully integrated social media platforms, digital PR strategy and campaigns for our clients, with the ability to analyse, monitor and optimise brand presence and reputation online. We moderate and monitor social media conversations inside the largest online communities to drive engagement.
Sponsorship & Experiential
We plan, create and negotiate unique media and event sponsorship deals and programmes, making proactive recommendations to our clients. We also design and project manage bespoke elements; negotiate and organise unique venues and partnerships; and design, plan and execute multi-market event programmes. Working with our sister agency, psLIVE [http://www.psliveglobal.com/], we create brand experiences that are rooted in the physical world and amplified throughout the digital space.
Web analytics is critical to any business’ understanding of their media campaigns. We can maximise data management and efficiency to ensure clients profit from meaningful and relevant insight.
Direct Marketing & CRM
We design and create everything from basic campaigns to full CRM systems, including customer platforms and communication systems, both on- and offline.
We design and create everything from basic campaigns to full CRM systems, including customer platforms and communication systems. We create personalised, targeted experiences that start multi-channel conversations between brands and consumers.
Out of Home
We understand how best to integrate out-of-home advertising into a client’s wider media ecosystem, and we work closely with our sister agency, Posterscope, to understand how consumers use emerging and evolving technologies.
Our best-in-class trading desk allows clients transparent, precisely targeted and timely multi-platform media strategies. We partner with leading media platform technologies to create and manage audiences across channels, including display, video, mobile and social, and leverage client data, effective third party sources and our own insights to deliver tangible results.
We specialise in fresh thinking to develop effective activation platforms that inspire and engage consumers.
We use our unique Convergence Planning approach to deliver comprehensive ecosystem plans that integrate influential channels, effective content and valuable experience across Bought, Owned and Earned Media.
We use innovative and new trading approaches to ensure our clients benefit from the best rates in the market. We pioneer new trading and partnership approaches with media owners, as well as creating cross-platform opportunities for our clients.