The Truth About Generation Z
Carat and Foursquare uncover the true "IRL” behaviors of Gen Z using proprietary location technology, behavioral, and motivational insights.
Gen Z is an incredibly large and influential generation with a surprising volume of direct spending power, accounting for nearly $143 billion in direct spending by 2020.
We debunked 3 of the biggest myths about Gen Z:
- Myth: They're obsessed with healthy and organic food
- Myth: Gen Z prefers to shop online
- Myth: Gen Z spends all of their free time at home on their phones