The Truth About Generation Z

8/13/2018

Carat and Foursquare uncover the true "IRL” behaviors of Gen Z using proprietary location technology, behavioral, and motivational insights.

https://carat-cdn.azureedge.net/media/10217/genz-report_square.jpg

Gen Z is an incredibly large and influential generation with a surprising volume of direct spending power, accounting for nearly $143 billion in direct spending by 2020.

We debunked 3 of the biggest myths about Gen Z:

  1. Myth: They're obsessed with healthy and organic food
  2. Myth: Gen Z prefers to shop online
  3. Myth: Gen Z spends all of their free time at home on their phones

 

Check out the full Gen Z report here.

^Back to Top