The Coming of Gen Z

6/26/2018

Carat US' Insights & Strategy team report on the next generation and how we recommend brands should start engaging with them.

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Representing up to $143 billion in buying power before the age of 22, Generation Z is a demographic that simply cannot be overlooked any longer. Distinctly different than their Millennial counterparts, Gen Z has already been making waves in numerous facets of culture.

Full presentation here.

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