The Co-Listening Factor

3/27/2019

Pandora listeners are spending on average 5 hours and 30 mins listening to audio daily. It’s time to evaluate if consumer behavior is driving your media mix. Are you allocating the right amount to Audio?

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The challenge in audio lies with measurement. Additionally, co-listening is not being measured and taken into account in current digital audio plans.

We see this as a huge missed opportunity for marketers, and that’s why Carat, Pandora and Edison Research partnered to better understand and quantify co-listening usage with audio. For the first time ever, we now know the true impact and value of a streaming audio ad impression due to co-listening.

Read the full report HERE.

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