Same Planet, Different Worlds

7/13/2018

Carat US’ Insights & Strategy team highlight on how brands can successfully balance their brand purpose and business objectives in a world that is becoming increasingly polarized.

https://carat-cdn.azureedge.net/media/10031/same-planet-different-worlds-report_square.jpg

It’s no secret that brands need to utilize culture to remain relevant and connect with consumers. But in today’s world, movements have become embedded in culture, it’s a part of consumers’ lives and has infiltrated all aspects of media. Brands simply won’t win by avoiding publicly dreaded topics as they have in the past; in an age of distrust, brands have to stand for something. But, just how willing are you to be culturally polarizing as a brand?

Full presentation here.

^Back to Top