How Advertisers Can Still Win in the Streaming Wars
Sarah Stringer, SVP, Head of Innovation, Carat US discusses the opportunities and challenges of the rise in Streaming Wars with AdExchanger.
“Friends” may have launched in 1994, but thanks to streaming platforms, the show is as popular as ever. When it appeared on Netflix in 2015, new generations were introduced to the hit sitcom, which originally aired on NBC when television was tragically limited to only weekly, episodic viewing.
The times are different now, fueled by binge viewing culture, causing a new war for streaming rights and evolving the content distribution model. Streaming technology has leveled the broadcast playing field, enabling premium content studios to develop their own direct-to-consumer streaming platforms, causing friction between creators and distributors as the landscape remains cluttered and uncertain.