CES 2018 KEY TRENDS
Carat focuses on brand and product experiences that start and end with what is relevant and meaningful to consumers. As we continue to focus on people-based marketing, we look to these trends to understand the contribution they will make to consumers' lives and how brands can offer value in this evolving market.
Approximately 180,000 people attended CES this year, hitting a record high.
Nick Brien, Dentsu Aegis Network CEO, Americas took the stage on the first day of the DAN Clubhouse with David Bell and Tim Armstrong, CEO of Oath to talk about their experiences as leaders in media and the importance of shifting to a people based approach the real question was, "Why come to a conference where you could learn everything you need to about the topics online?"
The answer is evident, people crave human experiences. These experiences happen in real life, and the shift has begun to move to a more intimate people based approach digitally.
With the vast amounts of technology displayed at CES our Carat Innovation and Strategy team was determined to fully immerse themselves in the CES experience to find the most meaningful (and also uncertain futuristic) technology.