Carat creates innovative media campaigns that work across platforms and deliver real business value
We leverage the unique Operating Model of our holding company, Dentsu Aegis Network, in each and every market. Our single P&L structure allows us to draw on the capabilities of our sister companies, including dedicated Out Of Home, Digital Performance, Marketing Effectiveness and Creative agencies, to access world-class specialisms and create bespoke teams to meet specific client needs.
Communications Strategy & Planning
Our unique Convergence Planning approach delivers comprehensive ecosystem plans that integrate relevant channels, effective content and valuable experience across Bought, Owned and Earned Media. With strategy at the heart of our real-world approach, we have designed a process that allows our clients to navigate complex media ecosystems seamlessly.
The ability to understand and impact human behavior is at the heart of all successful marketing. That is why everything at Carat begins and ends with people – deploying the best talent to deliver the best human insights. We provide a holistic view of consumers by combining motivational, behavioral and predictive data to understand what real people – not bots – are doing and why they’re doing it. Our tools allow us to identify a brand’s most valuable consumer and target them in the context of category and culture. By grounding our strategies and planning in real people and data, we’re able to help deliver immersive media experiences. The most powerful tool we have to do this is the M1 people-based insights, planning and activation platform. M1 incorporates consumers’ passions, motivations, values and beliefs. Our industry leading audiences sciences team mines this platform to deliver insights rich enough to inspire creativity as well as increasing scale, reach and performance.
Our mission is to reinvent the supply side. We create innovative, consistent and scalable buying and investment capabilities and media owner partnerships on a global scale, delivering a demonstrable uplift in media performance and a positive impact on business outcome for clients.
Global Media Partnerships
Combining our complete understanding of our clients’ business and their relationship with media and long-term strategic relationships with key media owners, we guarantee maximum benefits for all parties involved. We build each partnership from the bottom up based on client need versus pushing a top down approach, and ensure there is flexibility built in to allow us to adapt to changing marketplace dynamics. Our differentiated approach has set a new standard in delivering global media partnerships.
Branded Content & Product Placement
We design, plan and execute bespoke on- and offline branded content platforms and productions as part of integrated communications strategies. We plan and negotiate long-term partnerships and placement based on brand values and strategy.
We develop content strategies that help accelerate business and brand value throughout our clients’ integrated media ecosystems, and oversee their delivery, often in close conjunction with internal and external agencies and partner stakeholders.
In an increasingly converged world, we optimize campaigns based on how consumers use mobile devices. By identifying gaps in existing strategies we create content to drive relevant traffic and optimize existing platforms from a conversion and SEO perspective and tweak paid campaigns to ensure they drive maximum value. Carat has a track record of delivering outstanding work in the mobile space.
Search Engine Marketing
We work with iProspect to deliver cross-channel expertise, advanced analytics and home-grown technologies that ensure you receive advice and execution tailored to your specific needs. We provide bespoke solutions that guarantee improved performance across the largest, most complex search programs and increase ROI while freeing up resources for strategy and planning.
We design, create and manage fully integrated social media platforms, online PR strategy and campaigns for our clients, with the ability to analyze, monitor and optimize brand presence and reputation online. We moderate and monitor social media conversations inside the largest online communities to drive engagement.
Sponsorship & Experiential
We plan, create and negotiate unique media and event sponsorship deals and programs, making proactive recommendations to our clients. We also design and project manage bespoke elements; negotiate and organize unique venues and partnerships; and design, plan and execute multi-market event programs. Working with our sister agency, MKTG, we create brand experiences that are rooted in the physical world and amplified throughout the digital space.
Web analytics is critical to any business’ understanding of their media campaigns. We can maximize data management and efficiency to ensure clients profit from meaningful and relevant insight.
Direct Marketing & CRM
We design and create everything from basic campaigns to full CRM systems, including customer platforms and communication systems, both on- and offline.
Out of Home
We understand how best to integrate out-of-home advertising into a client’s wider media ecosystem, and we work closely with our sister agency, Posterscope, to understand how consumers use emerging and evolving technologies.
Culture is multi-cultural. We help brands drive relevance and results through deep understanding of customer cultures in the U.S. and abroad. We have integrated with our sister agency, Gravity, to provide clients deep insights into the new and changing composite of consumer markets and deliver multicultural advertising, targeting, and messaging expertise. We do so by leveraging our diverse staff, media partnerships as well as AudienceM, our proprietary multicultural insights and targeting platform.