Over the last year and a half, we have seen an acceleration into the digital space and are accelerating into metaverse – which just means that we are soon going to value our digital lives just as much, if not more, than our real ones. The main outcome that we should lean into from pandemic behavior shifts is this concept of digital utility and rethinking how advertising can bring more value to people. With the pandemic, we have realized that people actually have needs that brands can truly help. This is very simple, but powerful.
We are just at the verge of witnessing almost 24 disruptive technologies colliding. Audience centricity and designing media experiences for consumers will be even more important in the future given the continued tech disruption we are anticipating.
Carat’s newest piece of thought leadership explores the things that didn’t pan out and why, the things to keep in mind from 2021, and what we are betting on will be key differentiators for brands in 2022 and beyond.
Download the report now - Designing for the Now & Next, Predictions by Carat for the Year Ahead