Head of Hero EQDownload Leadership Photography
Joe Anthony is one of the nation’s foremost experts on Millennials, Gen Z and Multicultural marketing. A New York based entrepreneur, Anthony has been transforming the tools and techniques of marketing and brand imaging since he was 23 years old. Anthony, at the time a recent graduate of Boston University and working at the New York Times, was asked to give an impromptu presentation on youth marketing trends to executives at J. Walter Thompson. This successful lunch break meeting so impressed senior management that Anthony was offered a monthly retainer on the spot.
Anthony duplicated his success as a consultant for JWT by landing several other prominent accounts including, Tommy Hilfiger, DC Comics, Coca Cola, Steve Madden and Nike, all while still in his 20’s. The momentum and success of these projects gave Anthony the vision to form a full-service experiential agency. In the winter of 2000, Anthony launched VITAL Marketing, specializing in helping brands target young consumers through live events and experiences, an agency he grew to 100 people by the age of 31 years old.
In 2015, Anthony launched his latest venture, Hero Collective. Hero Collective is a 100% Black owned, full service creative and digital agency, focused on helping brands grow their businesses through leveraging his unmatched understanding of purpose and culture. In 5 short years, Hero Collective is one of the fastest growing independent and minority-owned agencies in the country, touting clients like Twitter, Mattel and Hewlett Packard.