SO MOnday: 23rd November 2015


Hewie Dalrymple and Abbey Torrance round up the best social and mobile news from the past week - including Google's Star Wars makeover, Sky Q, and Durex's condom emoji...

Google’s Star Wars Makeover

To celebrate the hotly anticipated release of Star Wars: The Force Awakens, Google has created a new tool ‘letting users choose to join the light side or the dark side of the force, and customising the appearance of their Google apps accordingly’.

Users need to sign in and they can choose which side they want to be on. A brilliant piece of teaser content to help drum up buzz before the cinemas start showing the new movie. 

Sky Q - Sky’s New Premium Service

Sky Q has two clear benefits. Firstly, it will allow customers to broadcast in Ultra HD, which is four times the detail of HD, according to Sky. For now this seems like an unnecessary luxury but we’d imagine that as with HD, in time this will become widespread.

Secondly, it allows users to pause live TV on one device and start up where you left off on another. This service is being called Fluid Viewing and will allow the viewer to switch TV viewing between a TV using a Sky Q mini box, which can be purchased separately, and a mobile device using the Sky Q app. Up to three TVs and two tablets can be connected.

Jeremy Darroch, the chief executive of Sky, said "We wanted to re-imagine TV so that it’s flexible and seamless across different screens and to put a huge choice of entertainment at their fingertips.”

If this process is as seamless as it sounds then it will certainly benefit the busy consumer and add value to the Sky portfolio. Sky have understood that the video market is moving on and so they are focusing on catering for the multi-screen world.  

This article on Click Z outlines the opportunity that mobile streaming offers marketers today.

Durex unveils a condom emoji to promote safe sex

Durex pic.jpg

In a world where millennials only communicate via emojis, according to research by Durex: ‘84% of 18 to 25 year olds state that it’s easier to talk about sex using emojis instead of text’ as well as a ‘third of the same respondents believing they’re not at risk of contracting sexually transmitted diseases’.

To overcome this ‘embarrassment’ and to ensure that people do discuss safe sex Durex have invented a condom emoji – they are hoping it is approved by December 1 (World AIDS Day).

Social Media Week

Click Z’s Mike O’Brien went to Social Media Week and had three main takeaways:

  • Treat your paid social like your social content, and make your ads as valuable and relevant to your audience as possible. That relevance can be measured - and is measured by the platforms' auctions.
  • An influencer doesn't have to be a person. Does your brand inspire people to do things unprompted? If so, work to maintain that loyalty because your brand is also something of an influencer.
  • If you want to rebrand, do it gradually. If you change up too much too quick, you won't be recognizable

Click here for a full report.

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