SO MOnday: 21st September 2015
A round-up of the best social and mobile news from the past week, including the fight back against ad-blocking, an insight into consumer behaviour and mobile retail, and, of course, #piggate
The Washington Post is fighting fire with fire, combating ad-blocking – by blocking ad-blockers.
The site offers up to 10 articles to non-subscribers – but not if they’re using ad-blocking software.
Those who do have an ad-blocker are given messages such as: “We’re committed to hosting safe ads and respecting your privacy. To keep reading, please disable your ad blocker.”
After all, newspapers do have to make their money somehow – there’s no such thing as a free lunch.
In another ad-blocking twist, Peace, the mobile ad blocker which shot to the top of Apple’s paid app chart last week, has been taken down by its founder.
Apparently experiencing a change of heart, Marco Arment removed the app after less than two days.
He said: "Achieving this much success with Peace just doesn’t feel good, which I didn’t anticipate, but probably should have.
"Ad blockers come with an important asterisk: while they do benefit a ton of people in major ways, they also hurt some, including many who don’t deserve the hit.
"Peace required that all ads be treated the same — all-or-nothing enforcement for decisions that aren’t black and white.... If we’re going to effect positive change overall, a more nuanced, complex approach is required than what I can bring in a simple iOS app.”
Forrester's The State Of Mobile Apps Report – an insight into consumer behaviour
Forrester’s recent study yields four key findings:
- Consumers are using their smartphone to shop in many different contexts
- Consumers are selective about the retailer apps they will download and use
- Consumers are hesitant to share key information with retailers
- Partners can expand a retailer’s mobile presence and reach.
The study, carried out on behalf of RetailMeNot, is based on consumer surveys and retailer interviews.
It shows that while consumers love to access the internet on their mobile, only 30% use retailer applications to purchase products. 60% of consumers have two or fewer retailer apps on their phones, and 21% have none.
The obvious conclusion: retailers must do more to reach consumers beyond simply having a great app.
Social media pushing the news agenda with #piggate
And finally… if you’re feeling a bit delicate today, don’t check out the trending topic on Twitter… 207,000 tweets and counting about #piggate. And 3,000 plus retweets for Charlie Brooker and his bizarre premonitions.