SO MOnday: 18th January 2016


Abbey Torrance and Emma Saddleton round up the best social and mobile news from the past week - including Uber's helicopters, Diesel's forays into advertising on PornHub, Grindr and Tinder, the closure of Apple iAd, and Periscope auto-playing in Twitter...

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Diesel the premium fashion label bolsters ‘edgy’ reputation

According to a Sunday Times report the artistic director of Diesel, Nicola Formichetti announced that they have ‘taken the conscious decision to advertise on PornHub, plus hook up app Grindr and Tinder’.

They will use creative which promotes their underwear range and the report states that ‘the campaign was inspired by the desire to do something ‘fun’.

It is an interesting move for the fashion label, considering we live in an advertising world where the majority of brands are consciously using technology to advertise in ‘brand safe’ environments, to ensure that they aren't playing in spaces that could be seen as controversial.

Although a bold move for the brand, it will be interesting to see if it reaps the rewards and that people who are in these online environments do drive an increase in purchase intent.

Periscope will soon auto play in Tweets

Get ready as your Twitter timeline is about to get much more interactive.

Great news is that Periscope will be playing automatically within Tweets so users don’t have to leave the Twitter app and open Periscope; it will all live within the Twitter environment.

The update will be rolling out across iOS and Android users shortly. ‘Once live, the feature will enable videos shared to Twitter via the Periscope app to automatically play in tweets when you're scrolling through your timeline, search results or another user's profile.

'Tapping into a a video will launch a full screen view of the video, along with the comments and hearts you would expect to see in a typical Periscope live stream’.

Apple confirms it will shut down iAd this year

A report last week by BuzzFeed revealed that Apple was planning to close down its six year old iAd program by June 30th 2016.

The news was also posted on Apple’s developer website with the below official statement:

‘The iAd App Network will be discontinued as of June 30, 2016. Although we are no longer accepting new apps into the network, advertising campaigns may continue to run and you can still earn advertising revenue until June 30.

'If you’d like to continue promoting your apps through iAd until then, you can create a campaign using iAd Workbench. We will continue to keep you updated, but if you have any questions, contact us’.

Why are they shutting down iAd? Apparently there are rumours they will be releasing a ‘new self-serve plan for iAds’ however there is no official confirmation over this. We will keep you updated once we hear.

Uber and AirBus to offer on-demand helicopters

This is seriously bolstering Uber’s cool factor. For anyone attending this year’s Sundance Film Festival, Uber will allow you to order a helicopter on-demand in collaboration with Airbus.

Airbus’s CEO said in an interview with the Wall Street Journal: 'It’s a pilot project, we’ll see where it goes – but it’s pretty exciting.'

Let us know if you manage to hitch a lift!

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