Digital Digest: 3 May 2018

03/05/2018

Nisan Ilciz, Emily Paterson and Emma Saddleton bring you a summary of the last fortnight's top stories in technology, media, mobile and social.

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Google's first VR Doodle celebrates legendary French Filmmaker Georges Méliès
Google has today launched its first-ever virtual reality (VR) doodle, in a tribute to French illusionist and film director Georges Méliès. The doodle, through its 360-degree interactive view, honours Méliès ground-breaking cinematic work, taking the audience through his famous works. Its release coincides with the 106th anniversary of his film À la conquête du pôle (The Conquest of the Pole).

Facebook’s F8 Conference kicks off
Despite what some may say has been a trying year for Facebook, their annual F8 conference kicked off in San Jose this week. The conference showcases the latest tech and updates Facebook will be rolling out in the next year.

Key takeouts can be found here, here and here, but we've pulled a few snapshots for you, below:

  • FaceDate – Facebook’s taking on Tinder and allowing you the option to date people in your area.
  • Clear History– enabling you to delete all data collected by apps and sites.
  • Video Chat– group video chat is already available in Messenger but is extending into Instagram and WhatsApp
  • Upvoting– Facebook ‘borrows’ another feature from another network, as you will be able to up or down vote comments
  • 3D memories– the option to be able to re-create memories by transforming 2D photos into 3D worlds. Dig out your Oculus Rift and relive those awesome uni days.

Spend on Mobile overtakes TV for the first time
For the first time, last year's advertisers in the UK spent more on mobile than on TV; a new report has shown. Mobile adspend increased by 37% YoY in 2017 to £5.22bn and accounted for 45% of all internet spend, while adspend on TV was down 3.2% to £5.1bn.

The report, from the Advertising Association/Warc, states that internet advertising accounted for 52% of total spend in 2017, up 14.3% to £11.6bn – the first time it was worth more than all traditional media combined. Total adspend grew 4.6% to £22.2bn and is forecast to grow a further 4.2% in 2018.

Amazon seeks to acquire 60% stake in Flipkart to tackle Walmart's bid
Amazon has made a formal offer to buy a 60 percent stake in Indian online retailer Flipkart, a TV channel reported on Wednesday, citing sources. Amazon also offered Flipkart a breakup fee of $2 billion, the report added. A deal with the retailer would step up the Walmart-Amazon battle for a more significant share of India's fledgling e-commerce market

 

 

 

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