Digital Digest: 21 June 2018
Emma Saddleton, Emily Paterson and Nisan Ilciz bring you a summary of the last fortnight's top stories in technology, media, mobile and social.
YouTube launches Premium ad-free services in the UK
Earlier this week YouTube rolled out its Premium service to 17 countries including the US, UK and most of Europe, along with its subscription to YouTube Music services, which are described as “YouTube, just done better”.
YouTube Music is the company’s new music streaming service, offering a ‘re-imagined mobile app’ and new desktop interface specifically designed for music consumption. Similar to other music streaming services, YouTube Music provides free and premium services; users can choose to pay a monthly subscription fee to listen ad-free.
The app focuses on music discovery, and the home screen will continually serve new recommendations based upon your listening history, location, and activity. An additional feature is its intelligent search powered by machine learning, so it can process and return the right results for queries that competitors would struggle with.
Launching alongside this is YouTube Premium, offering everything YouTube Music does plus background listening for videos, access to YouTube Originals and an ad-free experience across all content on YouTube. An additional feature that may tempt users is the ability to download content to be streamed at a later date, allowing users to watch when offline.
R/GA and Adam & Eve/DDB win trio of golds in Mobile Lions
This year’s Cannes Lions Festival has started this week, celebrating creativity since 1954. The Lions are the most established and coveted awards for the creative and marketing communications industry. Winning at the Festival puts you among the world’s elite and the first winners have been announced. R/GA London has won a pair of gold Mobile Lions at Cannes for Snaptivity, a robotic camera system for sports stadiums that uses AI to capture photos of fans at moments of excitement.
Hot off the Press! Instagram Launches IGTV.
Facebook has been talking about a more protracted form video offering for a while, similar to that offered by YouTube. Now, they’re putting their money where their proverbial mouth is as they launch IGTV on Instagram yesterday (20th June).
While being a standalone app, the video platform will allow users the chance to be able to upload content up to 60 minutes in length compared to the previous 60 seconds. You’ll be able to swipe through lots of longer form videos, be recommended videos on the Browse tab or pick up where you left off.
Influencer marketing is now relatively well known, but this could potentially see the spark of the next Zoella on the platform. At present, Instagram is yet to announce how they will allow advertisers to get involved but we’d expect this will likely be through ad revenue.
Oh, and by the way, Instagram also chose today to announce they have 1 billion users. Casual…
(Thanks Tyef Rahman for the link!)
Dentsu’s Global Adspend Forecasts are out – Digital is on the Up!
Last week saw the release of the latest Global Adspend forecasts from DAN, and some key takeouts are below:
- The UK adspend is likely to grow by 4.2% to £20.4bn, while other countries are also expected to see a positive rise in their adspend
- Digital investment is expected to increase quicker than other channels, likely to grow by 12% in 2018
- The trend of seeing video, social and mobile all growing will continue
- Digital will take 38% of all investment compared to TV’s 35%. TV still has an important role and drives reach quickly, but digital channels take the lead for the first time
- Traditional media will see a slight decline, but digital innovations in these channels will help them boost their share of the pie.
You can find the report on NEON or a summary here: