DIGITAL DIGEST: 20 APRIL 2018
Emily Paterson, Emma Saddleton, Nisan Ilciz and Rebecca Cohen bring you a summary of the last fortnight's top stories in technology, media, mobile and social.
Facebook could end up paying billions of dollars as the result of its facial recognition tech
If you thought Facebook was already having a bad couple weeks, a federal judge just reminded us that things could get a whole lot worse for the company. A judge in San Francisco ruled Monday that Facebook users in Illinois can proceed with a class action suit against the company over its use of facial recognition software. The lawsuit involves Facebook’s Tag Suggestions tool, which identifies users in uploaded photos and suggests automatic tagging of your friends.
Facebook Kicks Off Its Newest AR
Facebook is rolling out an augmented reality drawing tool to use when you’re shooting videos or taking photos on Facebook. If you squiggle a picture on, for example, a table, that squiggle stays on the table while you take a video, retaining its position.
This is essentially the same technology as Google’s ‘Just A Line’, but obviously within Facebook’s main app, it’s likely to get much more traction. The user-generated wave of augmented reality begins!
Shop With Snapchat
We’ve shown you the new shopping posts on Instagram, now social and shopping become even closer as Snapchat releases filter options with in-app shopping.
Available in the UK and US, users can buy products they see in their snaps through an easy link added to any AR lens they are running, with adidas, Coty, STX Entertainment and King being some of the first to take up the opportunity.
Making a path to purchase simple and easy for potentially impulsive consumers will certainly help as the need for quick, easy shopping becomes the norm and expected.
Vice’s new campaign designed to disrupt Facebook’s algorithm
Built on the theory that social media feeds are echo chambers that only show a user what they want to see, Vice challenges users to like posts, people and groups that oppose their own views in order to disrupt Facebook’s algorithm.
The campaign aims to expand the narrow worldviews enforced on users by their own feeds by using a tool that analyses a user’s Facebook profile and then suggests areas to make their feed more ‘balanced’. Vice hopes that it will “help open that mindset and spark debate about the digital walls we surround ourselves with."
Try it out yourself at likewhatyoubleep.com