Digital Digest: 16TH February 2017
Abbey Torrance and Emma Saddleton round up the best social and mobile news from the last two weeks in this, the Digital Digest.
Hot Off the Press: Facebook Is Moving into TV and Bringing Sound to Newsfeed
Facebook chose Valentine’s Day to announce some of its latest developments for its video products. Video continues to grow as a key digital format and these moves reflect the change and continued growth in investment, taking up 30% of all investment in H1 2016 (IAB). We’ve picked two key developments but you can find all of them here.
First up, you’ll now start to hear sound in your newsfeed. Facebook’s automatic ‘sound off’ has been something that required a work around for creative and media alike to capture the attention of users. Now, users will begin to hear sound automatically, which will come in and out as your scroll through videos on your Newsfeed. (Don’t worry, if your phone is set to silent – the sound won’t play).
Secondly, Facebook is now bringing your newsfeed to the big(ger) screen. This will be rolled out to all devices. Apple, Amazon Fire and Samsung Smart TVs will be amongst the first to launch. You’ll now be able to watch content and live streams through your TV, as well as saving videos to watch later on.
Pinterest Launches Pinterest Lens
This is SUPER COOL and we are very excited about this new piece of tech. Pinterest have launched a ‘Shazam’ for real world objects. In other words, a visionary discovery tool called Lens.
Have you ever seen someone walk past you in the street and thought to yourself, “Hey, I LOVE their coat – I need that coat, but I am too embarrassed to go ask them where it is from?”
Well Lens this could be the remedy to that. Pinterest wrote on their blog last week, “It’s called Lens (currently in beta), and it lets you use the camera in your Pinterest app to discover ideas inspired by objects you see out in the real world.
“Just point Lens at a pair of shoes, then tap to see related styles or even ideas for what else to wear them with. Or try it on a table to find similar designs, and even other furniture from the same era. You can also use Lens with food. Just point it at broccoli or a pomegranate to see what recipes come up. Patterns and colors can also lead you in fun, interesting or even just plain weird new directions.
“For now, Lens works best for finding home decor ideas, things to wear and food to eat. As more and more people give it a try, and we continue making improvements to our technology, results will get even better, and the range of objects Lens recognizes will get increasingly wider.
“Eventually anything you see when you’re out and about can kick off a search for ideas to try. Just pull out your phone and see what Lens turns up.”
We cannot wait for this technology to be rolled out. Watch this space.
Nokia to Bring Back the Classic 3310
Have you ever missed your Nokia 3310? The classic phone with a battery that lasted forever and the most addictive game, ever, ‘Snake’?
Well, you could be in luck. There are rumours that the 3310 could be making a comeback. Venture Beat has reported that it could be launched at this year’s Mobile World Congress. “HMD Global Oy, the Finnish manufacturer with exclusive rights to market phones under the storied Nokia brand, is planning to announce four such handsets at Mobile World Congress later this month, according to a person briefed on the company’s plans.”
Keep your eyes peeled!
Hey ‘Puter. Siri Thinks You’re Lego Batman
You can now see your childhood dreams of becoming Batman come to life by saying, “Hey Computer,” or, “Hey ‘Puter,” to your iPhone. Siri will then respond with various references and quotes from the new movie in celebration of its release last weekend.
Whilst we’ve seen Siri get involved with other cultural moments before (such as Pokémon Go or the launch of Game of Thrones), this is the first strong movie tie-in for the chat bot. More and more brands are starting to use the tech, but this is a pretty smooth way of integrating into a campaign.
Thanks to Dan Calladine and Adam Smith for the link.