Dan Calladine’s Digital Media Highlights from 2015


2015 has been a very busy year for media news – Dan Calladine, Carat’s head of media futures, picks out some major landmarks from each month…

Dan Calladine Media Futures digital social media


Twitter introduced ‘While you were away’ – tweets you might have missed

Microsoft announced HoloLens, sort of augmented reality with holograms

Apple announced that they had had the most profitable quarter for any company, ever, selling an average of 34,000 phones every hour for three months

Snapchat launched Discover, a new section with content from publisher partners


The Super Bowl scored the highest ever audience for any American TV broadcast

WeChat users celebrated Chinese New Year with over 1bn virtual ‘red envelopes’ of money being sent

Facebook announced that it had 2m active advertisers


BuzzFeed’s ‘The Dress’ story became the most popular in its history, getting over 40m views in one week

The Dress.jpg

Apple released its watch – but 9 months later it still hasn’t released any sales figures

Twitter introduced Periscope, its live video streaming app

Facebook started integrating apps like Giphy and Memes into Messenger


Amazon announced the Dash button, that lets you re-order products like washing detergent with one click

Twitter introduced three special Star Wars emoji, giving a taste of the film’s many media partnerships to come

star wars emoji.jpg

Voice calls came to WhatsApp


Mobile-only internet users outnumbered desktop-only internet users in the US for the first time

Facebook launched Instant Articles, allowing publishers to upload content directly to the mobile app, speeding up access to news stories

Spotify introduced video content


Apple Music launched, including Beats One streaming radio

apple music.jpg

Pinterest and Instagram both introduced ‘response’ ad formats

Twitter introduced auto-playing videos


ApplePay launched in the UK, with partners including banks, stores and TfL

Amazon celebrated its 20th birthday with lots of offers on Prime Day, during which it sold more items than it had during Black Friday. Amazon also won the bidding to be the new home of Clarkson, May and Hammond’s new car show

3D videos – watched via Google Cardboard – started to appear on YouTube


Google re-organised as Alphabet

google alphabet.jpg (2)

Facebook had over 1bn users on a single day for the first time (this now happens routinely)

Instagram allowed landscape and portrait pictures for the first time


Apple re-launched Apple TV with an app store for video and game apps

Instagram introduced 30” video ads as Facebook announced 2.5m advertisers

Apple allowed the blocking of ads in its Safari mobile browser


Twitter launched Moments – collated collections of tweets


Google announced that mobile searches now exceed desktop searches globally

YouTube launched Red, its paid subscription service


Amazon launched its first physical store

$14.3bn was spent on Alibaba sites alone during China’s Singles Day; In yhe UK Black Friday was the first billion pound online shopping day

Google starts testing searches inside apps (rather than just web content)


The Star Wars app was released, including 3D videos that could be seen with Google Cardboard

Dan Calladine Media Futures digital social media
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