Our Services

Carat UK creates innovative media campaigns that work across platforms and deliver real business value.

We leverage the unique Operating Model of our holding company, Dentsu Aegis Network. Our single P&L structure allows us to draw on the capabilities of our sister companies, including dedicated Out-Of-Home, Digital Performance, Marketing Effectiveness and Creative agencies, to access world-class specialisms and create bespoke teams to meet specific client needs. 

We are scalable, specialist and integrated.


Branded Content

We design, plan and execute bespoke on and offline branded content platforms and productions as part of wider integrated communications strategies.



We use innovative and new trading approaches to ensure our clients benefit from the best rates in the market. We pioneer new trading and partnership approaches with media owners, as well as creating cross-platform opportunities for our clients.


Consumer Insight

We use our proprietary, market-leading consumer behavioural survey, CCS, alongside a variety of other data sources and research tools to create client-specific insights. We provide sophisticated market analysis and strategic recommendations, including industry and geographical segmentations.



We design and create everything from basic campaigns to full CRM systems, including customer platforms and communication systems. We create personalised, targeted experiences that start multi-channel conversations between brands and consumers.



We recognise that the successful use of data can transform a modern media campaign and we specialise in finding new ways to harness data to deliver business value to our clients. We work with our sister agency, iProspect, to develop market-leading tools and services.



We place digital at the core of all our campaigns across Bought, Owned and Earned media. We have teams of specialists who focus on the delivery of excellence across all aspects of the medium, further supported by our sister agency, iProspect.


Direct Marketing

We have pioneered the use of analytics to improve the effectiveness of our direct response campaigns. We are currently focused on developing tools to optimise the allocation of performance budget across all digital channels, such as display, PPC, SEO and affiliates.



We specialise in fresh thinking to develop effective activation platforms that inspire and engage consumers.


Marketing Consultancy

We conduct comprehensive brand and marketing analysis and strategy, including modelling and reporting.


Media Investment

Working alongside Amplifi, the media investment arm of Dentsu Aegis Network, our goal is to deliver a demonstrable uplift in media performance across TV, Print, Digital and Radio . Amplifi operates across three distinct areas of specialisation: Investment, Global Media Partnerships and Programmatic buying (AMNET). Amplifi uses the opportunities presented by convergence and globalisation to deliver a value proposition that works for clients and media owners.



We design, plan and produce complex and bespoke mobile applications and games, facilitate partnerships with key players, and build mobile commerce solutions, often leveraging the support and expertise of our sister agency, Isobar.


Out of Home

We understand how best to integrate out-of-home advertising into a client’s wider media ecosystem, and we work closely with our sister agency, Posterscope, to understand how consumers use emerging and evolving technologies.



We use our unique Convergence Planning approach to deliver comprehensive ecosystem plans that integrate influential channels, effective content and valuable experience across Bought, Owned and Earned Media.



We use innovative and new trading approaches to ensure our clients benefit from the best rates in the market. We pioneer new trading and partnership approaches with media owners, as well as creating cross-platform opportunities for our clients.


Product Placement

We plan and negotiate authentic, long-term partnerships and placement based on brand values and the wider integrated communications strategy.



Working with our sister agency iProspect, the global market leader, we act as a centre of excellence for performance-based digital media. We deliver advanced performance marketing programmes including analysis, commitment and optimisation.



We design, create and manage fully integrated social media platforms, online PR strategy and campaigns, with the ability to analyse, monitor and optimise online presence and reputation. We create multi-channel social ‘war rooms’, enabling our clients to respond at the right time, in real time.



We place strategy at the heart of our real-world planning approach. Our experienced team have designed a unique approach – called Convergence Planning – to help clients navigate their way through an increasingly complex media ecosystem.