SO MOnday: 21st December 2015
Abbey Torrance and Hewie Dalrymple round up the best social and mobile news from the past week in the last SOMOnday of the year #2015… including Netflix Socks, trends for 2016, social towels (yes, really) and Burberry’s online creativity...
Have you ever been watching Netflix and just dozed off? Well, Netflix have now released socks which pause your show automatically.
‘Sometimes a show is so good, you just can’t stop. And the next thing you know, zzzzzz. Netflix socks detect when you’ve dosed off and send a signal to your TV, automatically pausing your show. Never again will you binge-watch yourself to sleep, only to wake up to two seasons later wondering what happened’.
This is a DIY project for those loyal to Netflix. Click here to find out how to make the socks.
What to expect in 2016: Digital Trends from eMarketer
We wanted to end 2015 with some tips on what to look out for in 2016, straight from eMarketer. Key highlights are:
• Don’t hold out for the Internet of Things
• Out of home advertising and in-store systems, including mobile payments will see major digital transformations in 2016
• The use of ad blockers will grow
• People will be less keen on using smart home technology
• Apple Pay will tighten its grip on mobile payments
A social network that is actually a towel?
In Brazil a snack company called Biscoitos Zeze ‘has adopted an unusual strategy of social advertising that isn’t digital – instead, it uses sharing physical objects as its medium’.
This is an interesting campaign trying to turn online offline which ‘involved offering up racks of special towels to picnickers on a sunny day. The towels used Biscoitos Zezé’s distinctive red-and-gold colour scheme and were printed with an invitation to sit, with the intention of getting people to sit together who normally would not’.
Known as the ‘social towel’ the campaign was a success and people commented that ‘it was really amazing to see people who did not know each other sharing a towel on the grass’.
Burberry uses social to tease Spring/Summer 2016 campaign
Burberry are definitely a brand which is showing best in class use of social media.
They have really tuned into how creative that is traditionally used for glossy print magazines doesn’t necessarily translate into usage on social media platforms.
Burberry has deliberately produced images which are raw and less slick to be used on YouTube to tease the new collection for S/S 16. Shot by Mario Testino under the direction of Christopher Bailey, the Burberry chief, these images will be used across social media and out of home.
This is really how brands should look to create creative for online rather than retrofitting TV or print ads to online.