Snapchat, Twitter and winning in the social media space
This week WARC reported that, according to new analysis from Bloomberg, Snapchat now has more daily users than Twitter, with the four-year-old company currently boasting 150m daily users, in comparison to Twitter’s estimated 136m.
According to WARC, Snapchat’s increasing popularity can be attributed to its mass appeal among a younger demographic, with daily users watching over ‘10bn videos’ a day on the app – ‘up from 8bn in February’ – with ‘more than a third’ utilising the ‘My Story’ feature.
However, despite Snapchat’s apparent ascension and Twitter’s well documented ‘downfall’, there are clear issues with pitting Social Media platforms against each other – as if there can only be one winner in this space.
For whilst Snapchat appeals to those looking to replace text with visuals, Twitter has maintained its position as a far more popular news source – a fact WARC acknowledges.
This once again demonstrates the importance of understanding individual consumer’s personal ecosystems, rather than assuming all Social Media behaviour across all Social platforms follows the same formula.