Lego Duplo initiates the Tiny Film Festival to turn kids’ stories into film
Lego Duplo is set to launch its second Tiny Film Festival, a socially driven competition that each week sees a 15-second stop motion story, written by kids, created and shared on the channel.
The creativity drive encourages parents to submit stories written by their kids for the chance for it be turned it into a tiny film.
Each short will be shared across the Lego Duplo social channels with the writer’s name included in the credits.
A premiere cinema event is planned to celebrate the winners.
The campaign was created by members of the Dentsu Aegis Network including Carat, Isobar, Amplifi and iProspect.
The competition closes 1 May.
This article first appeared in The Drum on 14/04/16.