Guinness honoured with a Gold IPA Effectiveness Award
Carat’s work for client Guinness has been honoured with a Gold IPA Effectiveness Awards in the latest honours announced on 3 November.
The IPA Effectiveness Awards are amongst the most rigorous for proving the ROI of client marketing. This year there were 72 entries in total. Eleven gold, 13 silver and 15 bronze prizes were awarded as well as nine special prizes.
The Guinness paper, specifically about the ‘Made of More’ campaign, was pulled together by the creative agency, AMV BBDO, with support from Carat. The paper covers the campaign from concept to delivery. Overall effectiveness was proven by analytics provided by Carat’s sister agency, Data2Decisions.