Digital Digest: 3rd November 2016
Emma Saddleton and Abbey Torrance round up the best news in this edition of Digital Digest.
Facebook are relaxing their strict advertising guidelines which, in past, have resulted in content being taken down by their policy team.
Facebook’s director of media partnerships for EMEA, Patrick Walker, said the company would now allow “more images that people find newsworthy,” when he spoke to the Association of Norwegian Editors. The conversation took place when he was invited to explain the social network’s decision around the ‘Napalm Girl’ controversy earlier this year.
This is a big step change. We have found that sometimes that not only content by publishers is pulled down but also ads deemed ‘inappropriate.’ Once the internal Facebook ad policy team have taken action it is really hard to fight a client’s corner and get these live again.
An update of this kind is particularly relevant in the run up to the US Election as there have been debates around whether quotes from Trump should be deemed ‘hate speech’.
It will be interesting to see if we notice a change in our newsfeeds so keep your eyes peeled.
Last Monday, Apple rolled out ‘its first developer beta version of iOS 10.2’ which saw the death of one of the most famous emoji of all time – the peach emoji.
The peach was so much a part of popular culture that it has now been evolved into a Kimoji – named after Kim Kardashian.
Some old images were updated whilst there are several entirely new ones. Mashable covered the story here. Our personal favourites include:
- Mother Christmas
- Pregnant Woman
- Baguette Bread
- Person Doing Cartwheel
E-Commerce is about to take another step into social media as Instagram launches a shopping test. Instagram are trialling a method whereby users can buy the items featured in a brand’s photographs.
Users can tap to ‘view tags’ which will open a more detailed description of the item you’re interested in before directing you to Shop Now, which will move you away from Instagram and to the brand’s site.
This move signals a desire to increase the ease of mobile commerce and will no doubt bolster advertising sales. The Facebook-owned site now welcomes over 200,000 advertisers and with developments such as this, marketers can begin to re-evaluate their platform splits to best fit their objectives.
Get ready Harry Potter fans, Android have begun to roll out the opportunity for US users to cast spells using their phones. Access the ‘Ok Google’ voice command, and say, ”Lumos,” to turn on the phone’s torch. Meanwhile, “Siliencio,” will silent all calls.
You can also explore 1920s New York through Google Street Maps here.