Digital Digest: 2nd February 2017
Abbey Torrance and Emma Saddleton round up the best social and mobile news from the last two weeks in this, the Digital Digest.
LEGO Launches New Kids Safe Social Network: LEGO LIFE
The latest CHILDWISE report came out recently and highlighted that mobiles are the go to device for children.
Engadget reported yesterday that, “The company behind the iconic bricks has just launched a new social network made for kids under 13. Called Lego Life, it's designed to let kids connect with a community of their peers. They can look at what other children have created and also share what they've built. Lego Life is made for tablets, with iOS and Amazon Kindle Fire versions available today in the US, UK, France and Germany.”
The app encourages kids to ‘Create, share and discover.’
Online Shoppers Say They Will Switch Retailers for Lagged Online Experience
It is February 2017 now guys. iPhones are 10 years old (as of January 9th) and the ability to surf the web from our fingertips wherever we are is now the norm. The fact that people now suffer from ‘nomophobia’ – a so-called condition in which someone experiences stress when uncontactable via mobile – is indicative of the world in which we live today.
This sets the scene and helps us understand the latest report from eMarketer which discusses a YouGov study about how online retailer user experiences need to be nearly perfect, otherwise customers have said they would switch to a different retailer.
“YouGov research for a January 2017 report published by supply chain-related firm JDA and sponsored by Centiro, for one, found that 78% of UK internet users would make a switch to another retailer following a bad digital purchase experience this past Christmas’ and that ‘any missteps are likely to result in customer churn,” said the report which was published on 26 January.
This shows the importance of the user journey and the flow on brands’ websites – and how crucial a good experience is no matter if the site is accessed via desktop, tablet, mobile or an app.
Google Replaces Apple as The Most Valuable Brand, Whilst LEGO Becomes the Most Powerful
Google’s parent company, Alphabet, has become the world’s most valuable brand in the world. Alphabet’s value rose by 24pc to £87bn. In a report by Brand Finance, Apple slip to second, Amazon take third and Facebook makes a big move up to 9th from 17th.
In a slightly different category, LEGO find themselves named as the most powerful brands, with their continued digital innovation pushing them to the top. Google appear on the powerful brands list too, coming in second.
The report takes into account more than just revenue, including other factors such as familiarity, loyalty and corporate reputation and gives marks to individual brands within holding groups. Given Google is just one brand within Alphabet, this makes its appearance on the powerful list even more impressive.
Facebook’s Revenue Surges in Q4
Mobile ads have helped lead to a 50% increase in revenue for Facebook. Or so say their newly released their Q4 standings as published on their investor site. The social platform has seen a 18% YoY increase in daily active users in Dec 2016, with a 23% rise in mobile-active users YoY.
Mobile now accounts for 84% of Facebook’s overall ad revenue, suggesting the platform has now adapted fully to mobile. The platform continues to see 66% of monthly active users coming back every day (i.e. 66% are also daily active users).
Whilst Facebook will need to prove itself after a few attribution hiccups this year, these results show the platform’s continued popularity amongst users and how central it is to many people’s lives.