Digital Digest: 15th December 2016

15/12/2016

On the first and third Thursday of every month Emma Saddleton and Abbey Torrance round up the latest social and mobile news.

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Facebook Steps Closer To E-payments
Facebook quietly secured an e-money licence from the Central Bank of Ireland taking the social platform a step closer to being able to facilitate peer-to-peer payment. The service, if it takes off, would allow the platform to compete with services such as Barclay’s PingIt and PayM and allow brands to push the end purchase point closer to the user. It could also make it easier for us all to be ‘armchair activists’ by simplifying the ability to make charitable donations.

The service will allow Facebook to roll out products in Europe and the EEA (European Economic Area), areas which may be impacted by Brexit.

Snapchat Adds Group Chat
To keep up with competitor WhatsApp, Snapchat will now let people talk to a group of friends – up to 16 at a time– rather than starting individual conversations with each.

With more than 100m daily users globally, adding groups will help increase the time spent in the platform and bring new users into the fold.

For advertisers, this increased audience means more people to talk to and, in theory, means Snapchat must develop their offering further to ensure cut through on the platform.

Amazon Launches Amazon Go – The New Grocery Store
Internet giant Amazon has launched a new rival to supermarket and grocery stores – Amazon Go. You shop in a bricks-and-mortar shop as normal, do but there is no check out – below is the explanation from the Amazon website:

What is Amazon Go?
‘Amazon Go is a new kind of store with no checkout required. We created the world’s most advanced shopping technology so you never have to wait in line. With our Just Walk Out Shopping experience, simply use the Amazon Go app to enter the store, take the products you want, and go! No lines, no checkout. (No, seriously.)’

How does Amazon Go work?
‘Our checkout-free shopping experience is made possible by the same types of technologies used in self-driving cars: computer vision, sensor fusion, and deep learning. Our Just Walk Out Technology automatically detects when products are taken from or returned to the shelves and keeps track of them in a virtual cart. When you’re done shopping, you can just leave the store. Shortly after, we’ll charge your Amazon account and send you a receipt.’

Twitter Takes On Facebook With Live-streaming Periscope Service #GoLive
A new update has been released showing how Twitter are slowly but surely integrated Periscope into their core product. Twitter revealed #GoLive and invited users to get involved.

According to The Drum, “Tweeters using the platform's mobile app on iOS and Android will no longer have open the Periscope app to share a live-stream with their followers, instead they will be able to share what they are up to with Twitter's walls when they're drafting a tweet.

“Users still need to have Periscope installed on their phone for the feature to work, but now when they compose a Tweet, a 'Live' button will take them to pre-broadcast screen where they can frame their shot before broadcasting.

“As with Periscope's traditional offering, viewers will be able to engage with live-streams by commenting and sending 'hearts' to show their support. Tweets that contain live video can be retweeted, liked, and shared.”

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