Digital Digest: 15 September 2016
On the first and third Thursdays of each month Abbey Torrance and Emma Saddleton share the headlines in this, the Digital Digest.
Everything You Need To Know From the Apple Event
Last week saw the highly anticipated Apple Event which started with their own Carpool Karaoke, featuring James Corden, Pharrell Williams and Tim Cook which was pretty great way to kick off. Tim Cook then seamlessly appeared on stage. What did he talk about?
- iOS 10
- Apple Music
- Education and iWork
- Apple Watch
- iPhone 7 and 7 Plus
What do you need to know? Well, the iPhone 7 comes in two sizes and two shades of black, one is very shiny, as well as gold, silver and rose gold. It has an A10 Fusion chip and a customisable home screen, is 25% brighter and has the longest battery life of any iPhone. It also features a 12 megapixel camera that takes photos even in low light situations.
The iPhone 7 Plus has two cameras to offer the best photos possible. Another huge change is that the iPhone 7s are now fully waterproof!
The release of the EarPods (wireless earphones) has resulted in some funny memes lighting up the internet.
Watch this video for the full update in 107 seconds!
The founders said they plan to release features to help safeguard the platform. Here is their statement:
“The first feature we’re introducing is a keyword moderation tool that anyone can use. Now, when you tap the gear icon on your profile, you’ll find a new Comments tool. This features lets you list words you consider to offensive or inappropriate. Comments with these words will be hidden from your posts. You can choose your own list of words or use default words we’ve provide. This is in addition to the tools we’ve already developed such as swiping to delete comments, reporting inappropriate comments and blocking accounts.
“We know tools aren’t the only solution for this complex problem, but together, we can work towards keeping Instagram a safe place for self- expressions. My commitment to you is that we will keep building features that safeguard the community and maintain what makes Instagram a positive and creative place for everyone.”
DMEXCO 2016 kicks off and poses some interesting trends
DMEXCO (Digital Marketing Expo and Conference) kicks off in Germany. The annual festival has become a highlight of the ad tech calendar. Here are what we believe will be the major topics being discussed:
- A big conversation as clients worry about their ad becoming a wasted piece of collateral. Publishers need to provide increased justification that the impressions gained are true impressions, rather than simply being seen by bots and in dead apps.
- Ad Blocking:
- Another big focus for 2016, there is increasing concern around how many ads are actually being viewed. Publishers will need to be clearer on how they plan on combating this and demonstrating our true reach.
- With media channels converging, more and more we see companies combining to challenge the likes of Google and Facebook. Many will be looking for investment opportunities and we may see the start of something big at the conference.
- Programmatic continues to grow, and many attendees are expected to continue pushing this as we head towards our goal of 100% programmatic by 2020.
- In case you weren’t around in June, Britain decided to leave the EU. The impact of this historical move will be a hot topic at the conference and what that will mean for UK businesses and how our relationships will need to adapt to fit once Theresa May actions Article 50.
YouTube launch a social network
YouTube have now added a community tab to allow YouTubers to quickly share comments and thoughts with their audiences through text, GIFs and images. The aim is to keep users active within the platform beyond just videos.
Overall, the Community Tab has been received well and gained traction with a number of stars.
Google have struggled with social networking in the past so building the tab into the existing YouTube environment should ease users into the idea.
What remains to be seen is if the traction will continue, but so far – it is doing quite well.