Carat wins 4 Awards at the 2015 Cristal Festival
Carat found success at this year’s Cristal Festival, winning four awards in the Media Cristal category.
The Media Cristal rewards the strategy and effectiveness of a media campaign, in addition to the relevance, originality and the execution of the creative idea, it identifies innovation in a media strategy that affects consumer behaviour, brand equity and sales.
Carat’s 'Fare Free Friday' campaign with MasterCard won the Cristal (gold) award for Banking, while the 'Grab A Seat! It’s Pimm’s O’Clock' and 'CCS BARB Programme Index ' for Vauxhall earned three Sapphire (silver) awards between them across the Automotive, Consumer Goods and Use of Outdoor categories, rounding up a successful awards season for Carat.