Carat picks up media planning and buying duties for Peperami
Jack Links, the world's leading meat snack brand, has hired Carat to handle all media planning and buying for its Peperami brand following a competitive pitch.
The agency is tasked with driving the planned re-launch of the brand across the UK, Germany, Belgium and Holland.
Following its acquisition of the meat snack from Unilever earlier in the year, Jack Links announced huge plans for Peperami, including putting the snack, and its famous Animal character, back on TV. The activity forms part of a wider marketing campaign, including promotions, website and social media channel launches and PR activation.
Bhavesh Patel, Head of AV - Media Investment Team, Carat, said: “We are thrilled to be involved in such a recognisable product as it goes through an exciting and important relaunch.”
Niko Stachos the EMEA Marketing Director at Jack Links, said: “Carat impressed us with their energy, enthusiasm and particularly the understanding of our brands, delivering some really innovative creative solutions. We are looking forward to working with them as we continue to grow the Peperami brand across Europe.”
First published on campaignlive.co.uk