Ashes 2015 - the social media victories
As England cricketers celebrated thumping the Aussies at Trent Bridge, the rest of the world was playing it out on social media. But which brands smashed it for six?
England Cricket themselves arguably made best use of the defining image of the final Test, with the hashtag #OhMyBroad inspiring hundreds of fans to post their own images.
Adidas racked up over a thousand favourites and almost the same number of retweets with their encapsulation of ‘a very English summer’.
They also joined in the #OhMyBroad action with images of adidas football stars Theo Walcott and Kieran Gibbs "doing the Broady" - a tweet which received over 500 favourites and more than 250 shares.
Investec, with their own cricket account @InvestecCricket provided extensive coverage and kept the momentum going with exclusive YouTube content and their #InvestecTest Tracker supplying the stats so beloved of the hardcore cricket supporter.
They also ensured brand awareness with a huge presence at the grounds and their connection with the Man of the Match award which got a lot of traction on social media as Stuart Broad picked up the honour.
Meanwhile Yorkshire Tea revelled in the success of the players from God’s Own County, including Joe Root, now the highest ranked Test batsman in the world, who scored yet another century at Trent Bridge.
They also inspired engagement with their #YorkshireTeaBreak competition and the Teapot Test game offering tickets to the T20 Finals.
Waitrose, another of the official sponsors, got in on the action with a L100 donation towards grassroots cricket for every boundary scored – flashed up on the big screens at the grounds. They also had an impressive presence at the grounds, with pop-up shops and stands giving away freebies, backed up with support on social media.
However, some of the most shared content during the Ashes was the Australian media’s coverage of the Wallabies’ collapse on the first day at Trent Bridge. After all, you can’t beat a good Pomicide…