Pete Metcalfe

Managing Director, Manchester
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Pete joined dentsu in July 2009 as a Graduate in the digital team. Since joining he has held roles across both Carat and iProspect, working across various digital specialisms and client roles. 

In October 2018, he was promoted to the position of Managing Director at Carat, he is responsible for the overall strategy and operations across the agency. He also has a passion for client leadership, taking time to understand how Carat can support the end goal of delivering positive business performance. Pete is also lucky to have worked with some amazing people during his time at dentsu, he is a firm believer that our people are our point of difference. With a commitment and agile approach that have allowed us to continue to progress our clients businesses against an ever changing media landscape.

In his spare time Pete enjoys eating out, travelling to new places and attending gigs with his Wife. In reality, this time is now consumed by his two young children and the ongoing turmoil of being a Manchester United supporter who remembers the good old days.


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