Our Leadership Team

Find out more about our leadership team at Carat UK

RICK HIRST

RICK HIRST

chief executive officer | Carat UK

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Rick was appointed CEO of Carat UK in April 2016.  Rick joins us from Dentsu Aegis owned mcgarrybowen, where he led the business during its greatest phase of growth, winning three new clients in his first 6 months including HouseTrip and Sky Bet.

Previous to this, Rick worked at WCRS where he was Managing Partner and ran the BMW, Warburtons and Global Radio accounts.  Before WCRS, Rick worked at BBH where he led the global Unilever Lynx/AXE business as well as Vodafone and Barclaycard and prior to that at Fallon on the Sony Europe business, where he made the award-winning “like.no.other” campaign.

MATTHEW LANDEMAN

MATTHEW LANDEMAN

managing director | Carat UK

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Promoted to managing director in April 2016, Matthew is responsible for setting the vision and plan for Carat UK, and for developing the people, product and client relationships to ensure that the delivery of market-leading business value permeates everything we do.

Matthew joined Carat as a graduate in 1996 and spent the first 9 years of his career working in a range of investment roles which culminated in him joining the Aegis Trading Board and leading group level negotiations for radio. In 2005 Matthew switched his focus to communications planning and then account leadership taking responsibility for clients including Kellogg, General Motors, Arla Foods, Disney Parks, Santander and Debenhams as well as leading and winning a number of significant pitches.

DAN HAGEN

DAN HAGEN

chief strategy officer | Carat UK

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Dan has worked in a variety of capacities within media over the past 17 years, starting at CIA Medianetwork in international media.  He made an early digital move in 1999, working in London and New York, before moving to Havas to work in a variety of roles including Head of Digital, Data, Direct, and Strategy.  He joined Carat in 2011 as head of planning and was promoted to CSO in 2014 to develop Carat UK’s product.

MARK HUGHES

MARK HUGHES

executive operations officer | Carat UK

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Mark is responsible for leading the Operations Team at Carat. He and his team are responsible for engineering the business for growth. A member of the Leadership Team, Mark takes an overarching view of how Carat processes and technology work with the aim of removing friction and increasing productivity allowing more time for innovation and client leadership.

Mark has worked at Carat since 1998 and in that time has been responsible for planning, buying and client leadership across a number of well-known brands including Microsoft, Santander, Wickes, Debenhams, Diageo, Birdseye and Heinz. He brings this client-first approach to bear on operations.

ALISON DRUMMOND

ALISON DRUMMOND

head of insight and effectiveness | Carat UK

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Heading up a large and diverse team of data, research and insight specialists, Alison’s role is to provide an in-depth understanding of people and culture in order to develop effective marketing ecosystems.  Through analysing the behaviours, attitudes, clicks and conversations found in both sampled and transactional data and drawing upon market-leading proprietary tools, the team find fresh ways to improve the performance of marketing.

Alison has over 20 years' experience within the Dentsu Aegis network and became Carat UK’s Head of I&E in 2012.  She has developed numerous tools and approaches including our award-winning Consumer Connection System & PlanetKIDZ, both of which now cover the globe, as well as the group’s qualitative approaches to understanding consumers (e.g. online qual and social listening).  When she’s not thinking about data & research, Alison is involved in the management of Carat and its people, particularly from a diversity and inclusion perspective  as well as visioning and agenda setting as part of the Carat Future’s Board.

JOHN PAUL CADMAN

JOHN PAUL CADMAN

head of strategic planning | Carat UK

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JP's main responsibility is to lead a team of twenty strategic planners who work across the London client base. The objective of the team is to drive the role of media upstream with their clients by championing best in class strategic planning to deliver business value.  Beyond that he champions great strategic thinking amongst the wider agency and plays an active role in winning new business.

JP joined Carat UK in March 2015 as Head Of Strategic Planning.  He began his media career began in 1997 and has held a number of roles on global, regional and UK clients.  Prior to joining Carat he was seconded to J&J as Head Of Media for Northern Europe which gave him a unique perspective on how and where great media thinking can play a role in a client’s organisation.

NAYNA BHANA

NAYNA BHANA

finance director | Carat UK

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Nayna joined Carat as Finance Director in January 2017 and is responsible for overseeing all aspects of finance for Carat UK. She and her team aim to implement process improvements that will provide increased efficiencies and promote business growth.

A commercially-focused finance director, Nayna has substantial experience facilitating ambitious growth plans and delivering optimal financial results.  In her career she has worked across two hemispheres and at companies ranging from start-ups to multi-national companies such as British Telecom, Sky and Sage.

 

GEMMA BARLOW

GEMMA BARLOW

HR business partner | Carat UK

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Gemma is an experienced HR professional who joined Carat in April 2017 from sister agencies, mcgarrybowen and Isobar. Before joining the Dentsu Aegis Network, Gemma held HR roles at Linklaters LLP and The Prince's Trust.

Gemma is responsible for working with the Carat UK leadership team to implement the agency people plan with a particular focus on culture, performance and talent development.