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Hamish Kinniburgh appointed as the Global Chief Strategy and Consultancy Officer for all media agencies within dentsu

November 27, 2023

Today, dentsu announces a strategic senior global hire, with the appointment of Hamish Kinniburgh as Global Chief Strategy & Consultancy Officer, Media, dentsu. Based out of London, UK, Kinniburgh will join the global media executive leadership team, where he takes on the responsibility of elevating the strategic output of client teams worldwide through its network of global media agencies; Carat, iProspect and dentsu X.


With a 20+ year track record of driving business outcomes for the world’s biggest and newest brands across USA, EMEA and the UK, Kinniburgh has proven himself as strategic marketing leader. Prior to joining dentsu, Kinniburgh held the Global Chief Consultancy Officer position at Mediabrands and also the Global Chief Strategy Officer at UM in New York.


Kinniburgh will be part of the newly established Media practice within dentsu, reporting to Will Swayne in his new role as Global Practice President – Media. Swayne says of the appointment; “We’re at momentous moment for media right now as the landscape is changing at an astonishing pace and, this is impacting how clients perceive and partner with their agencies. I couldn’t be happier to welcome Hamish into the dentsu team. He has joined us at the perfect time, to bring his vast experience in both strategy and consultancy to our business, helping us unlock the untapped potential for clients and accelerate strong and sustainable growth.”


This new role in the organisation has been created to help bring together key specialisms within dentsu including Insight, Planning, Strategy and Media Effectiveness, as well as align thinking, capabilities and expertise from around the world. Kinniburgh comments on his new position; “dentsu offers something different to the industry and has a really exciting vision– not only in the way we approach a client’s objectives, but also because of our integration, specialist expertise and Japanese heritage. I’m looking forward to working with the team at such an exciting time of change and opportunity in our industry. Collaborating with the teams across dentsu to drive business successes as well as the societal gains we can achieve through our work.”


Kinniburgh has already begun embedding into the leadership, strategy and client teams within dentsu. For more information about dentsu and its global media agencies, capabilities and solutions please visit