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Carat South Africa - Media Agency of the Year in 2023

October 19, 2023

Carat South Africa celebrated a star-studded evening of outstanding performances at the 2023 Most Awards, proudly securing the prestigious title of Media Agency of The Year for Carat Johannesburg, first place for Full-Service Media Agency for Carat Johannesburg and second place for Media Agency Lamb for Carat Cape Town.

Marking its 13th year of honouring excellence within the media industry, the Most Awards establishes the standard for media owners, media agencies, and professionals to strive for. From media owners across print, digital, cinema, broadcast and out-of-home platforms, through to specialist full-service media agencies – the evening enabled a night of networking, engagement and, of course, trophies! 

Outstanding Industry Recognition for Carat Johannesburg & Cape Town

The depth and breadth of the competition highlights the amazing work conducted by the Carat South Africa team. Indeed, Carat Johannesburg had to contend with 35 other companies to be named Full-Service Media Agency! Whilst Carat Cape Town’s second place in the Media Agency Lamb Award category was a result of their “progressive approach to media, unwavering commitment to clients and brands, empirical evidence-driven strategies, and a collaborative partnership mindset”. Most impressively, Carat Johannesburg received an impressive eight ‘best-of-the-best’ votes making them deserving of the Media Agency of the Year.

Consistently  delivering high quality client work whilst maintaining Carat’s Designing for People ethos, enabled the teams to walk away with three major awards. Commenting on the wins, Lerina Bierman Group Managing Director for Dentsu Media Brands said: 

“We are honoured to receive industry recognition at Most, thanks to our amazing Carat team and our invaluable media owner partnerships. This award underscores the strength of our relationships and their crucial role in delivering outstanding client work."

Carat South Africa Shines at The Most Awards

The Most Awards are underpinned by the vitally important business of buying and selling advertising space. Strong relationships between agencies and owners remains integral to success and, as Lerina Bierman highlights, is an area in which Carat South Africa thrives in.

Carat South Africa have effectively proven their expertise in the media landscape and the scale and quality of their relationships with both client, partners, and other agencies. It is a huge testament to the Carat South Africa teams to be able to celebrate three major successes at this prestigious event! Shihaam Abrahams, General Manager for Carat, Johannesburg celebrates the team’s win: 

“We are extremely proud of this accolade. It is testament to the great collaboration and relationships that we have built with our media partners. Thank you to our people who always to strive to be the best in what they do for our clients and partners.” 

Well done and a huge congratulations to our Carat South Africa teams!