We hit a big milestone in the journey towards delivering the next iteration of Brand EQ this week. On Tuesday 12th December we were delighted to partner with Contagious to deliver a webinar that covered the key themes form the report, some interesting new findings, and added the WHY to the WHAT and the HOW of it all. Not only that, but Contagious brought their unique perspective and amazing cases to show learnings from their Most Contagious event that happened the week before, and some brilliant examples of brands behaving with high brand EQ from the last couple of years.
The emotionally intelligent conversation, brought to you by Sean Healy, Carat’s Global CSO and the report’s key author and creator, was joined by Emma Saddleton one of our brilliant Global Strategy Directors, and Emma Markowiz, editor at Contagious.
