A more human approach to brand building.

Find the wisdom in the crowd, not of the crowd.

Hello.

We are Carat.

Founded over 50 years ago as the world’s first media agency, we are over 12,000 experts in over 100 countries, passionately committed to understanding our clients and their customers - and deeply humbled by the enormous responsibility that comes with it.

Check out our work, inspired by human understanding.

Our work is inspired by human understanding.

In this time of enormous change where media is more important than ever before, people are longing for humanity - for real connection, for truth and for what binds us together.

In this moment, our commitment is clear. What can we do to build deeper relationships through real human understanding?

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Designing for People

Business planning for growth

We help our clients plan for long-term growth.
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Understanding people & culture

We develop an intimate understanding of people and their needs in the context of the rapid changes in culture.
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Consumer experience mapping

Our proprietary tools enable us to build a deep and detailed understanding of consumer journeys, category needs, and brands’ performance at each stage.
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Partnerships & innovation

We create meaningful media experiences for clients across major global platforms, original content production, influencer programs, and gaming.
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Designing & optimising media-led experiences

We design personal and immersive experiences that connect real people to each stage of a journey, leveraging the full media ecosystem.
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Investment & activation at scale

We utilise innovative, consistent, transparent and scalable buying and investment capabilities and media owner partnerships.
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Performance marketing & commerce

We match our focus on developing brand building experiences with the integration of performance marketing and new commerce opportunities into our plans.
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Marketing effectiveness

We operate marketing effectiveness and learning agendas for both brand affinity and equity as well as short term sales – all to drive long-term customer value.
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